UNLEASHING CORPORATE CREATIVITY THROUGH VIDEO
by Gavin Sutton, Head of Marketing
With NAB just behind us, we’re looking ahead to MPTS, and the technologies that’ll be showcased on the exhibition floor. In today’s digital age, corporate video has become an indispensable tool for corporate communication, marketing, and training. But with the growing demand for high-quality and engaging video content, businesses are looking for innovative solutions that can enhance their video workflows, and transform the way they’re created, managed, and delivered. In this blog I’ll talk through some of the challenges businesses face with corporate video and how our vendor, Perifery, can help address these challenges.
CHALLENGES WITH CORPORATE VIDEO
The impact of corporate video is undeniable, it helps to effectively convey messaging, engage audiences, and drive business objectives. But in the face of growing demand, companies are navigating the complexity that comes with it:
- Cost: Producing high-quality video content can be expensive, requiring investment in equipment, software, talent, and production resources.
- Complexity: Video production involves various stages, including scripting, filming, editing, and distribution, each requiring specialised skills and expertise.
- Content Management: Managing large volumes of video content can be challenging, particularly in terms of organisation, storage, retrieval, and distribution.
- Technical Requirements: Ensuring technical compatibility and quality across different platforms and devices can be complex, requiring optimisation for various formats, resolutions, and codecs.
- Security and Compliance: Protecting sensitive video content from unauthorised access, data breaches, and compliance violations is crucial, requiring robust security measures and compliance protocols.
- Engagement: Capturing and maintaining audience engagement amidst the abundance of video content available online can be difficult, requiring creativity, relevance, and authenticity in storytelling.
- Measuring ROI: Determining the effectiveness and impact of video content on business objectives can be challenging, requiring metrics and analytics to track engagement, conversion, and ROI.
ADDRESSING CORPORATE VIDEO CHALLENGES WITH PERIFERY
For corporate content creators, Perifery Swarm solutions offers a beacon of hope! Their object storage is the ideal solution to tackle video workflow challenges:
Manage. Edit. Deliver.
Perifery ensures companies can simplify their content management process, enabling efficient editing, review, and distribution. Customers can streamline content management by using Perifery’s secure, web-based portal, where they can easily search, access, and retrieve all archived content. Perifery’s Partial File Restore (PFR) capabilities allows for efficient editing with customers able to clip specific segments from large files directly from the archive layer. With Perifery, companies can also deliver on-demand content at speed. By leveraging HTTP and fast range reads, content can be delivered via Content Delivery Networks (CDNs) or streamed directly from the archive, ensuring seamless replay of corporate, marketing, and advertising videos while simplifying content distribution.
Secure Content Storage
As we mentioned above, security is of paramount importance when it comes to corporate video. Perifery allows your customers to store their data utilising encryption, immutability, and WORM (Write Once, Read Many) capabilities, ensuring that their corporate video content is protected against unauthorised access and cyber threats. With built-in multi-layer security, your customers can be confident that their data remains confidential and its integrity intact!
Scale and Preserve
As content demand grows, and archived data increases, your customers can easily scale their capacity with Perifery. It supports capacities of 4K, 8K, and VR/360 formats, and can expand from Terabytes to Petabytes, and beyond! As customers replace and expand their capacity, Perifery uses high density disks to protect valuable digital content, providing continuous integrity checks and fast volume recovery that restores data, not disks. Perifery is the perfect solution for data preservation.
Seamless Integration & Flexibility
With Perifery, your customers can get straight to it. Their solutions are easy to use, and plug right into the existing infrastructure. Through this seamless integration with workflows and applications, your customers can transition to Perifery with minimal disruption, allowing them to start working immediately, without the need for extensive reconfiguration. For those customers following a hybrid cloud strategy, Perifery provides S3 cloud native architecture, offering low-latency, cost-predictive on-premises nearline archive. With this architecture, customers can copy content to and from the public cloud as needed, supporting burst processing, rendering workflows, and cold archive requirements. Finally, Perifery provide customers with the option to choose whether to deploy their software on x86 servers and storage or opt for a pre-configured media archive appliances and edge devices. This flexibility means your customers can choose the best solution for their needs.
Conclusion
For those businesses looking to take their corporate video to the next level, Perifery Swarm is the optimal choice for long-term corporate video preservation, offering unmatched security, scalability, flexibility, and efficiency. As corporate organisations continue to prioritise video content as a vital communication tool, investing in robust preservation solutions becomes imperative to ensure the integrity and accessibility of valuable digital assets.
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Media Production and Technology Show
15th – 16th May, London
Booth F32
Visit us during the show to learn more about Perifery.
Perifery, a Division of DataCore, provides world-class, innovative workflow solutions for evolving media organisations. Trusted by leading media and entertainment companies worldwide, Perifery appliances and Swarm software set the bar for fast, secure, and scalable solutions that preserve, protect, and speed up monetization of digital assets. Accelerating the customer journey from core to the edge and cloud, Perifery solutions redefine how storage resources are best utilised, enabling transformational business growth.
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